2026 Model Year Discounts Start Early: Why Dealers Are Getting Aggressive
11/1/25, 2:15 PM
Dealers across the Midwest are slashing prices early as 2026 models roll in. Learn how to score deep discounts before the year ends.
As the 2025 calendar advances toward year-end, many U.S. dealers are accelerating their transition to 2026 model-year inventory—which is translating into increased incentives and deep discounts. Analysts note that vehicle demand is softening in Q4 2025, while pricing pressures mount amid rising loan rates and inventory balancing.
For Midwest car buyers, this presents a strong buying opportunity—especially if you keep your eye on older-generation models or lightly used late-2025 inventory.
What to consider:
Look for “model-year rollover” deals, where dealers discount outgoing 2025 models to make space for 2026 units.
Check financing and trade-in packages—some dealers may offer added perks (loyalty incentives, zero-percent financing) to boost volume.
Be cautious: ensure that the vehicle you’re buying isn’t compromised in features or has a shorter warranty window because of being last year’s model.
For enthusiasts and everyday buyers alike, the next few months could be among the better times of 2025 to lock in a deal—especially if you’re flexible on tile accessory or color options. Dealers are motivated; the question is how well you leverage it.
Why it matters: With auto sales growth flattening, timing your purchase right could mean big savings—and paying less for the same or similar vehicle.