Classic Restorations Boom as Owners Shop for Value Over New Cars

While new-car prices remain elevated and financing rates stay high, an interesting trend is emerging in the Midwest: an uptick in investment in classic car restorations and “restomod” builds. Owners who might once have traded for a new ride are instead rediscovering the value of bringing a vintage car back to life.
Several factors are fueling this shift:

• With new vehicles costing more (thanks to tariffs, supply constraints, and inflation), some gearheads are turning to older models where labor is the primary expense and parts are still accessible.

• Many restoration shops in the Prairie States report growing waitlists and appetite for mid-century muscle, vintage trucks, and iconic models.

• The resale value of well-restored classics remains strong, making this more than just a hobby—it can be a smart investment for the right buyer.

For Midwest enthusiasts, that means your local car-show calendar, parts swap-meets, and restoration garages are busier than ever. It also means if you’ve been holding onto a project car, the marketplace for restored vehicles is favorable.

Why it matters: The movement illustrates how automotive value isn’t just in new-vehicle technology—it’s also in nostalgia, craftsmanship, and the community of restoration. For those unwilling to stretch into high-priced new rides, the classic route offers passion, value, and the joy of getting your hands dirty.